If you’re ready to level up your beauty game, these three jaw-dropping makeup trends are all over Pinterest—and for good reason. Whether you’re going bold and seductive or radiant and ethereal, 2025 is giving us every reason to play with pigment. From Cherry Vibe to Dark Siren Makeup to Golden Aura, these looks aren’t just trends—they’re full-blown beauty statements.
Let’s dive into these gorgeous aesthetics, explore how to recreate them, and discover where you can snag the best products to get the look.
🍒 1. Cherry Vibe: Juicy, Bold, and Unapologetic
Cherry Vibe is taking over the makeup scene with its juicy, vibrant tones. Think rich reds, berry lips, and flushed cheeks that make you look like you just stepped out of a dreamy romance novel. This aesthetic is sensual, fresh, and powerful.
The Look:
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Lips: Glossy or matte cherry red lips take centre stage. Whether it’s a full-lip colour or a blurred ombré effect, red is non-negotiable.
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Eyes: Soft, red-tinged eyeshadow blended with rose and burgundy tones. A touch of shimmer in the inner corner can elevate the look.
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Cheeks: A generous sweep of cherry-toned blush—dabbed on the apples of the cheeks and across the nose for that sun-kissed finish.
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Skin: Keep it glowy and minimal. The focus is the color story, not heavy contouring.
Get the Look:
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Lipstick: MAC Retro Matte Lipstick in Ruby Woo – available at MAC Cosmetics
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Blush: Rare Beauty Soft Pinch Liquid Blush in Grateful – available at Sephora
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Eyeshadow: Huda Beauty Rose Obsessions Palette – available at Huda Beauty
🌊 2. Dark Siren Makeup: Allure from the Abyss
Inspired by deep-sea mystery and sultry ocean goddesses, Dark Siren Makeup is a mesmerizing blend of wet textures, jewel tones, and smouldering details. It’s the ultimate glam for nights out, moody photo shoots, or when you simply want to turn heads.
The Look:
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Eyes: Smoky eyes in dark blues, sea greens, and deep purples. Add a pop of metallic shimmer to mimic a siren’s scales. Winged liner and lash drama complete the fantasy.
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Skin: Glazed, dewy finish with highlighter on cheekbones, nose, and collarbones. Think wet-look skin that catches every glimmer of light.
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Lips: Glossy black cherry, oxblood, or even iridescent finishes give you that underworld enchantress vibe.
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Hair: Optional, but slicked back or styled with a wet look really finishes this aesthetic.
Get the Look:
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Eyeshadow Palette: Anastasia Beverly Hills Norvina Pro Pigment Palette Vol. 5 – available at Beauty Bay
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Highlighter: Fenty Beauty Diamond Bomb All-Over Diamond Veil – available at Fenty Beauty
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Lip Gloss: NYX Shine Loud High Shine Lip Gloss in Rebel in Red – available at Look Fantastic
☀️ 3. Golden Aura: Radiance that Glows from Within
There’s something almost spiritual about the Golden Aura trend. It’s all about golden tones, soft metallics, and radiance that seems to light you from within. Inspired by aura photography and mood rings, this look creates a cohesive, monochromatic effect with a luminous finish.
The Look:
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Eyes: Golden eyeshadow with hints of warm bronze or champagne shimmer. Keep it soft, blended, and light-reflecting.
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Skin: Illuminated, glass-like skin with golden highlighter and warm bronzer. Think lit-from-within.
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Lips: Sheer golden gloss or nude lips with a metallic sheen. Keep it natural but glowing.
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Brows: Fluffy, brushed-up brows to frame the face without overpowering the golden softness.
Get the Look:
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Eyeshadow: Urban Decay Naked Honey Palette – available at Cult Beauty
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Highlighter: Charlotte Tilbury Hollywood Glow Glide Face Architect Highlighter in Gilded Glow – available at Charlotte Tilbury
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Lip Gloss: Pat McGrath Labs LUST: Gloss in Pale Fire Nectar – available at Ulta
The Golden Aura vibe is timeless and versatile. Whether you’re dressing up for a brunch, a wedding, or a golden hour photoshoot, this aesthetic wraps your whole look in sunlight. If your feed is full of soft glam and neutral tones, sprinkle in some “#goldenaura” magic to keep your aesthetic on-trend.
Final Thoughts: Which Aesthetic Is You?
Whether you’re in love with the juicy intensity of Cherry Vibe, the hypnotic depth of Dark Siren Makeup, or the ethereal glow of Golden Aura, there’s no wrong way to express your beauty in 2025.
These aesthetics aren’t just trends—they’re creative energies waiting to be personalised.