Who Gives a Crap
Visit: whogivesacrap.org

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Valid until June 30, 2025
About Who Gives a Crap
Who Gives a Crap is an eco-friendly toilet paper brand that is revolutionizing the industry by offering sustainable, high-quality alternatives to traditional toilet paper while making a meaningful impact on global sanitation. With an emphasis on reducing deforestation and promoting environmental responsibility, Who Gives a Crap produces toilet paper made from 100% recycled paper or sustainably sourced bamboo, ensuring that no virgin trees are cut down for their products. Their commitment to sustainability extends beyond the product itself, as all packaging is plastic-free, using recyclable and compostable materials to further minimize waste.
Beyond being an environmentally conscious brand, Who Gives a Crap is also dedicated to social impact. The company donates 50% of its profits to sanitation projects around the world, helping to improve hygiene and access to clean toilets for communities in need. With over 2 billion people worldwide still lacking proper sanitation, the brand’s mission is to create real change by funding initiatives that build toilets, prevent disease, and promote hygiene education in underserved areas. Since its founding in 2012, Who Gives a Crap has donated millions of dollars to nonprofit partners such as WaterAid, Sanergy, and Shofco, making every roll of toilet paper a small yet significant contribution to a global cause.
In addition to being a force for good, Who Gives a Crap ensures that its products are both practical and comfortable for everyday use. Unlike many eco-friendly toilet papers that have a reputation for being rough or flimsy, Who Gives a Crap offers soft, durable, and absorbent rolls that rival mainstream brands. The 100% Recycled Toilet Paper is made from post-consumer waste paper, providing a strong and reliable option that is still gentle on the skin. For those looking for an ultra-soft, tree-free alternative, the Premium Bamboo Toilet Paper is made from fast-growing bamboo, offering a luxurious feel while being completely sustainable. Both options are free from inks, dyes, and artificial fragrances, making them safe for sensitive skin and septic systems.
One of the standout aspects of Who Gives a Crap is its approach to packaging. Traditional toilet paper brands often rely on non-recyclable plastic wrapping, which contributes to the global plastic waste crisis. In contrast, Who Gives a Crap wraps each roll in beautifully designed paper, making it not only an environmentally responsible choice but also a stylish addition to any bathroom. Their colorful and playful packaging has become a signature part of the brand, transforming an everyday household product into something fun, eye-catching, and completely zero-waste.
Convenience is another key factor that sets Who Gives a Crap apart. The brand offers a subscription service, allowing customers to have toilet paper delivered directly to their door on a recurring basis. This ensures that households never run out of essentials while also reducing the need for last-minute supermarket trips. The bulk packaging of 48-roll boxes means fewer deliveries, which in turn helps lower the carbon footprint associated with transportation. Customers can also choose a one-time purchase option, making it easy to try the products before committing to a subscription.
Who Gives a Crap has gained a loyal following not just for its sustainability efforts but also for its sense of humor and fun branding. The company’s playful tone and engaging messaging make sustainability feel approachable rather than overwhelming. Whether through witty product descriptions, humorous social media content, or their cleverly designed packaging, Who Gives a Crap keeps things lighthearted while delivering a serious impact. This combination of ethical responsibility and brand personality has helped Who Gives a Crap stand out in a market dominated by traditional, corporate brands that lack transparency or environmental commitment.
By choosing Who Gives a Crap, consumers are making a simple yet powerful switch to a product that aligns with their values. It’s a choice that helps reduce deforestation, cuts down on plastic waste, and supports life-changing sanitation initiatives around the world. In a time when many people are seeking ways to live more sustainably, switching to an eco-friendly toilet paper brand is one of the easiest and most effective steps toward a greener lifestyle.
uk.whogivesacrap.org proves that businesses can be both profitable and socially responsible, setting an example for how companies should operate in today’s world. With its commitment to sustainability, philanthropy, and quality, the brand has created a movement that encourages consumers to rethink the impact of everyday products. Whether it’s through their tree-free toilet paper, plastic-free packaging, or generous donations, Who Gives a Crap is truly making a difference—one roll at a time.